Immersion hired Nyquist Design to create a new look and feel for their product launch. A base set of images were created, which were then used in tradeshow graphics, on their website, and in animations.
Immersion designs and manufactures haptic actuators and software for electronics. They design and build the parts in your phone that make it vibrate. Only, their actuators create high definition haptic experiences that aren’t just limited to ringtones and basic UI feedback. Their haptic effects have been integrated into music players, media players, maps, social media, and other apps.
The look and feel of this product launch shows phones in specific background settings, with apps that are related to that setting. The chalk overlay has been added to give the image a personal, fun textural feel that speaks to the core of what Immersion’s products provide.