LIFEboat Camp Branding
How do you create a brand for a summer program for kids who are more than happy to never leave the house? That was the challenge in designing the logos for the LIFEBoat program. We designed the logo for the program itself. But we also designed individual logos for each of their programs. The logos were designed to be embroidered on patches and collected—similar to ‘badges’ earned in video games.
The crew at Nyquist Design simply heard our vision of the LIFEboat program and created a visual branding that blew our minds. The design they created gave our name instant credibility and fostered increased interest in our brand. They knew what we needed before we did.Michael Kaelin