Samsung hired Nyquist Design to design the User Experience for their sports offering on mobile, tablet and television. The project was a multi-screen/multi-device interface that allowed Samsung customers to create sports viewing events amongst friends. User could invite friends to watch the game together (either physically or virtually) and the platform allowed them to chat, place bets, share stats, etc.
The main hub was the Samsung television, but users could use their phones and tablets as remote controls for the sports experience, or they could simply participate on their phone without the use of a Samsung television.
Our role in this project was conceptualization, UX design, UI Design, Documentation, and Design QA.