Molecular Devices hired us to update their company look and feel—colors, fonts, graphic systems, photography usage, and more. In addition to extensive branding guidelines, we redesigned their white papers, brochures, posters, web pages, letterhead, envelopes, business cards, and more.
For years, memory storage company, SanDisk, has relied on us for the design, development, and testing of their direct marketing HTML emails. Their team provides us with content and we produce design options, refine as needed, build the emails in Marketo, and test in Litmus, Email on Acid, and an array of physical devices/configurations.
Their work is great. I’m continually impressed with their commitment to quality, and efforts towards meeting deadlines and budget.
Dotan Koren
The Business Solutions Newsletter is a monthly newsletter that Nyquist Design produces for TD Ameritrade. We designed the initial templates for the website, HTML email, and PDF—all of which adhere to consistent layout and look and feel.
TD Ameritrade provides us with content each month, and we use the templates we designed to produce a new polished website, email, and PDF.
“Working with the Nyquist Design team has been a real pleasure!”
Mary Kate Gulick
For the launch of their first ever physical hardware product, Blockchain hired us to script and animate a short video introduction.
Antares was facing a unique challenge. Their flagship product, Auto-Tune™ had gotten so popular that it was overshadowing their other state-of-the-art audio authoring products—the kind of problem most companies would love to have.
They hired us to design a logo and brand identity for Antares that would shine as brightly as Auto-Tune. The project began with a logo design, and then evolved into a new website design, tradeshow signage, flyers, banners, ads, videos, and more.
I’ve had the pleasure of working with Nyquist Design on audio industry projects for over 15 years. When we decided to rebrand our logo, I immediately knew we needed to call Nyquist Design based on past successes. Nyquist took the time to dig deeply into what our brand represents and then kept working with us until we found something we loved. Our new logo and visual branding have been a huge hit – they really came through.
Steve BerkleySometimes the only thing missing from a great company is a great brand. After 20 years in the industry, the owner of Arrow Asphalt hired us to create a brand that would communicate the quality and integrity of his work. This project included the design of a logo, business cards, stationary, fliers, and more.
They expanded our initial ideas and presented more intuitive, cost effective alternatives while still meeting our deadlines.
More than just an adept mastery of UX, UI, and visual design, the redesign of the E*TRADE MarketTrader trading platform required an deep knowledge of stock and options trading—not only how it worked at that time, but also how we could design it to be better. In addition to the design of the framework, individual panels, and settings screens, we created detailed documentation for all design aspects, and worked closely with E*TRADE’s dev team to QA the visual implementation of the work product.
Nyquist Design is one of our best vendors — they have exceeded our expectations in user design, graphic design, project management, and client account management.
Ingrid StabbThe ETRADE engineering team, committed to delivering excellence, encountered a substantial challenge with their stock trading platform for semi-professional investors. While the platform boasted robust functionalities, its usability and overall aesthetic fell short of expectations. This deficiency became increasingly apparent, negatively impacting user experience and potentially hindering user engagement.
The need for a comprehensive design overhaul became a pressing concern, as the existing shortcomings risked eroding user confidence and satisfaction. Recognizing the pivotal role design plays in user interaction, it became clear that addressing this disparity was not merely an enhancement but a fundamental requirement for sustaining ETRADE’s competitive edge in the dynamic financial technology landscape.
Our comprehensive process commenced with a thorough examination of the ETRADE Pro app and the ETRADE website, supplemented by direct customer interactions, stakeholder interviews, and a meticulous competitive analysis. This exhaustive approach provided crucial insights, shaping the positioning of the mid-level product. Relying on SME interviews, user personas, and journey maps, we tailored the experience to precisely meet the needs and expectations of the target audience. We then refined the designs based on a round of user testing, and worked closely with Engineering to bring the designs to life.
While the overall framework and information architecture aligned with user expectations, our primary focus shifted to redesigning individual tools and numerous setting screens. The introduction of light and dark themes added versatility to the platform. Close collaboration with engineering, QA, and the product team ensured the seamless implementation of these enhancements, aligning the product’s aesthetics more closely with user needs.
The launch of the redesigned MarketTrader platform marked a transformative success for ETRADE. Redesigned tools, setting screens, and theme options showcased a commitment to user-centric design. This resulted in a significant upswing in new sign-ups and revenue, underscoring the profound impact of strategic
design enhancements on user engagement and financial performance. ETRADE’s redesigned platform not only met but exceeded user expectations, establishing the company as a pioneer in delivering a seamless and visually appealing stock trading experience for its users.
On the heels of a major brand overhaul, Bill.com hired us to design an extensive presentation template, including over 50 master pages and thoroughly defined text styles, infographics, and imagery treatment. The template was designed in line with best practices for PowerPoint, allowing for maximum flexibility and compatibility.
Nyquist Design has produced videos and animations for many of TD Ameritrade’s products and events over the years. The process includes script writing, storyboarding, voiceover narration, music selection, animation, and development to ensure that the videos play properly on all devices. In some cases, the look and feel of these videos are stand-alone pieces. In other cases, they’re coordinated with a broader scope of work for a product launch. This particular animation was produced as a marketing tool for TDA’s IRA product.
“Not only did they do an amazing job understanding our platforms and creating short, crisp videos that were interesting to watch, they were extremely patient with our challenging internal approvals process. Working with the Nyquist Design team has been a real pleasure!”
Mary Kate GulickSometimes customers get stuck—even with the most well-built products. That’s why freelance workforce company, Upwork hired us to redesign their Online help center. We designed and developed it to be more efficient, clear, and to be fully compatible with Zendesk.
