Having designed logos for Synaptics for over 20 years, we were happy to design another logo for one of their special projects—project ‘Medusa’. We were told to turn the cool factor to 11 in designing this logo and vehicle wrap. We nearly cranked it to 12.
The brainchild of a former E*TRADE executive, Atomic Trading was the first web app trading platform of its kind. We designed each of the trading modules to work as separate panels or together as an integrated workstation.
A more engaged, knowledgeable investor is a more successful investor. This is the premise behind the Sidekick app that TradeStation hired us to design. This mobile app introduces investors to new trading opportunities that align with their unique financial goals.
By implementing smooth transitions and animated feedback, we made the app not only visually appealing but also intuitively navigable. These animations guide users through their investment journey, highlighting potential trading opportunities in a way that feels both engaging and educational.
When the good people at Amplifly decided to open a new gym, they knew they would need to find a way to stand out from the other more established gyms in their area. We helped them to carve out a niche with the young, edgy, music-loving fitness crowd by designing a logo that could look just as natural on the wall of their gym as it could as a patch on a denim jacket. Cue apparel, vehicle wrap, website… Now they’re rock’n!
When we were starting our gym, there was so many different aspects that needed to be dealt with. So, it was a huge relief to have Nyquist Design jump in and just handle all of the branding and marketing materials. They totally nailed it! Our brand reflects the vision we had for the gym. It’s a perfect fit and we couldn’t be happier.
Ali Nyquist
After their acquisition of OptionsHouse, TradeMonster hired us to create a series of videos to announce the merger and introduce some of the new functionality that was born from the merger.
Aerospike hired Nyquist Design to create visuals for an investor presentation. The challenge was to design slides that would illustrate both data and complex information in a simple, easy to absorb manner.
We couldn’t have been happier with the exceptional design work and service that Nyquist Design provided.
Claire UmedaImmersion hired Nyquist Design to produce a video showcasing how tactile feedback within wearable devices could be used. In this scenario, a group of friends pass a soccer ball around as a way to message each other about meeting up to watch a soccer game. Once they’re at their meeting place, they use an elastic tug feature to locate each other within a busy pub. The video was used as part of a demo at Mobile World Congress in which the viewer would wear a tactile enabled wristwatch that provided feedback in sync with the action in the video, such as the bounces on the soccer ball, the elastic tug of the locator ring, etc.
Nyquist Design deeply understands technology and customer personas, so you know that their designs will hit the mark and reflect the vision of the company.
Amanda MenaNetflix faced a critical challenge – a disparity between the overwhelming demand on its customer support phone lines and the underutilization of its online help center. Recognizing the urgency of aligning these channels with evolving user expectations, Netflix embarked on a strategic journey to enhance operational efficiency and elevate the overall user experience. That’s where we came in.
I’ve been working with Nyquist Design for over a decade now. They’re amazing partners – from product ideation, to visual design, to user experience research, to interactive design. Highly focused and committed to our success, Nyquist design has been the most important partner I’ve worked with in product development.
Vikram SubramaniamNetflix grappled with a dual challenge impacting its operational efficiency and user satisfaction. On one front, customer support phone lines were overwhelmed, escalating operational costs and leading to prolonged wait times for users. Simultaneously, the online help center designed for user self-service remained significantly underutilized, indicating a misalignment between user needs and the digital support infrastructure.
Evolving user expectations for instant solutions in the digital age further exacerbated the issue. This imbalance risked creating a perception of inadequate support, threatening customer satisfaction and loyalty. Recognizing the urgency, Netflix sought a strategic solution to harmonize customer support channels and enhance the user experience.
To address this issue, a comprehensive approach was taken. Thorough research was conducted on other leading help centers, supplemented by a deep dive into heaps of qualitative and quantitative call center data. This analysis identified the shortcomings of the current website. The findings were then processed through personas and journey mapping, guiding the design of a help center that genuinely met customer needs.
The research uncovered a key insight – the majority of customer issues prompting phone calls could be resolved by enhancing the design of the online help center. Collaborating closely with Netflix, we undertook the task of redesigning the online help center to effectively reduce the volume of calls to the customer support phone lines.
The implementation of the redesigned online help center yielded remarkable and tangible results. There was a notable 15% reduction in call center volume, translating to a substantial annual cost savings of $15.6 million for Netflix. This success not only alleviated the strain on customer support operations but also significantly improved the overall customer experience.
By empowering users to find answers independently, Netflix not only reduced operational costs but also fostered a sense of empowerment and satisfaction among its customer base. This case study underscores the importance of a holistic and user-centered design approach in addressing operational challenges and delivering substantial business benefits.
15% reduction in call center volume, translating to a substantial annual cost savings of $15.6 million for Netflix
More so than ever, the fate of companies are determined by how they react when placed under the lens of public scrutiny. This media intelligence website we designed for PayPal enables them to harness the power of social media to monitor the pulse of PayPal’s public image and gauge the effectiveness of their responses to crises.
Ebay hired us to redesign the look and feel of their popular RedLaser app. The app allows people to scan a barcode of a product to find the best deals for that product – either online or at nearby retail stores. The project entailed visual design of over 30 screens as well as motion design, and prototyping. The visual design was a strong departure from their previous design and received overwhelmingly positive feedback amongst users and reviewers within the iTunes app store.
